The technology powering global events like the Paris Olympics and Premier League streaming is now coming to the stock market. Amagi Media Labs, a profitable SaaS player in the media and advertising tech space, is set to launch its IPO in January 2026.

This blog breaks down the key aspects of the Amagi IPO to help investors understand the opportunity and the risks involved.

About Amagi Media Labs

Amagi Media Labs operates as a SaaS-based advertising technology company, enabling media companies and advertisers to monetize digital video content efficiently, especially across connected TV (CTV) and streaming platforms.

Business Model

• Focuses on programmatic advertising solutions for streaming platforms
• Helps content owners optimize ad revenues across digital channels
• Strong presence in global markets, particularly in the US and other developed regions
• Revenue driven through subscription-based and usage-based SaaS offerings

Financial Overview

• Operates as a profitable SaaS business, which is rare in the media-tech space
• Consistent revenue growth backed by rising streaming adoption
• Scalable business model with improving operating margins

Valuation Check

• Valuation reflects Amagi’s positioning as a high-growth, global SaaS company
• Pricing factors in future growth from connected TV and digital advertising expansion
• Investors should compare valuation with global ad-tech and SaaS peers

Key Risks to Consider

• Heavy dependence on the digital advertising cycle
• Increasing competition from global ad-tech platforms
• Regulatory changes in data privacy and advertising policies
• Currency and international market exposure risks

IPO Details at a Glance

IPO Dates: 13th January – 16th January, 2026
Price Band: ₹343 – ₹361 per share
Issue Size: ₹1,789 crore

Combination of Fresh Issue and Offer for Sale (OFS)

Amagi Media Labs represents a unique play on the future of streaming, connected TV, and digital advertising. While the business fundamentals look strong, investors should carefully assess valuation and sector-related risks before making a decision.

Are you betting on the future of streaming, or staying on the sidelines?

Note: All details shared above are for informational purposes only.

Disclaimer: Investment in securities markets is subject to market risks. Read all related documents carefully before investing. Brokerage will not exceed the SEBI prescribed limit.